BACKGROUND: Hillshire Farm asked for our help in defining a unique strategic position and creative executions for their brand. We agreed capitalizing on the company's heritage was a good way to start.

 

CREATIVE: Using Hillshire Farm's locale proved to be a successful way in. New London, Wisconsin—a place that connotes authenticity, quality and craftsmanship was the perfect jumping-off point to talk about the company's philosophy, values, and products. 

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