Background: As a longtime leader in the super premium ice cream category, Häagen-Dazs began losing significant market share to new competitors. They needed a creative way to stand out and be relevant again.

Creative Solution: Häagen-Dazs had everything it needed – a commitment to craftsmanship and excellent ingredients – it just needed to re-frame the way it was telling the story. We started with the company's heritage and values and shared it in an artful, interesting way.

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