presents Don't Just Sit There!
BACKGROUND: Amazon Halo's health and fitness app + devices were designed to "take the hard out of health." To supplement 20-30 minute online fitness classes, we created several short form series to offer more fun, charm and entertainment to Halo's existing customers and gain awareness from new ones.
INSIGHT: Sedentary lifestyles are shortening the health-spans of millions, yet many people report they're too busy to stretch and exercise.
APPROACH: Remind people of the many moments available to stretch and move our bodies. No gym clothes required.
CREATIVE: Don't Just Stand There! encourages easy, bite-sized movement breaks throughout the day.