presents Will It Work Out?
BACKGROUND: Amazon Halo's health and fitness app + devices were designed to "take the hard out of health." To supplement 20-30 minute online fitness classes, we created several short form series to offer more fun, charm and entertainment to Halo's existing customers and gain awareness from new ones.
INSIGHT: Sedentary lifestyles are shortening the health-spans of millions, yet many people report they're too busy to work out. But "not working out" is NOT the enemy. It's inactivity.
APPROACH: Shine a light on the many ways to add more movement and activity to every day.
CREATIVE: We made a game of challenging Halo fitness trainers to create exercises on the spot with several "mystery" found-around-the-house objects. Will it work out?