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presents Movement Challenges
BACKGROUND: Amazon Halo's health and fitness app + devices were designed to "take the hard out of health." To supplement 20-30 minute online fitness classes, we created several short form series to offer more fun, charm and entertainment to Halo's existing customers and gain awareness from new ones.
INSIGHT: Most people say they don't like exercising.
APPROACH: Frame movement and physical feats as games vs a traditional “exercises"
And help customers “start small” in order increase the likelihood of considering full-length classes.
CREATIVE: Offer weekly movement games where viewers can challenge themselves and invite their friends to try.
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