Background: The REI Co-op has been well known as an outdoor retailer for 80 years – especially on the West Coast. But few people know it for its events and experiences. 2017 was the year REI wanted to redefine itself nationwide and become known for more than just selling gear.
Strategy: In several test markets around the U.S, REI invited people out to play all summer long. The outdoor programs team held various classes and events for 100 days straight.
Creative: We developed a distinct, fun, attention-getting look and tone – then invited people to hundreds of events via social media, wild postings and out of home.
POSTERS AND OUTDOOR
EVENT RECAP VIDEOS
DIGITAL AND MOBILE EXAMPLES
Partnership credits include:
Shyla Lindsay & Erick Huynh – AD's / designers
Adam Setzer & Steve Burke – copywriters